Born in Morocco, Eli is married and a father of three. He grew up and went to school in Ashqelon. Eli owns several major Israeli corporations, including Afridar, the Elbar Leasing Corporation, and the Hachsharat HaYishuv Insurance Corporation. From a young age, Eli was active in his community and was among the founders of Students For Ashqelon. Eli has chosen to remain in Ashqelon and raise his family there; he has even started a family foundation that makes major investment’s in Ashqelon community development and in the ISEF Foundation’s education projects. Eli was an ISEF scholar during his M.A. studies.